AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps in Denmark Q2 2025 Performance Overview
Explore the performance trends of the top beauty retail apps in Denmark during Q2 2025, featuring download and active user statistics from Sensor Tower.
In the second quarter of 2025, the beauty retail app market in Denmark saw varied performance across its top players on a unified platform. Here's a detailed look at how each app fared in terms of downloads and active users.
Club Matas experienced fluctuations in weekly downloads, beginning with 1.9K at the start of April and peaking at 2.6K by the end of the month. Active users remained relatively stable, with a slight decrease from 19.5K in early April to 18K by the end of June.
Notino: profumi e cosmetici saw a varied download trend, starting with 1K and peaking at 2.3K in late April before a decline to 396 by the end of June. Active users increased from 1.8K to over 3.2K in mid-June, demonstrating a positive engagement trend.
SEPHORA - Maquillage, Parfum maintained a steady download rate, starting at 851 and reaching 1K by mid-June. Active users showed significant growth, particularly in June, rising from 15K to nearly 30K.
Rituals Home & Body Cosmetics faced a decline in downloads, beginning at 543 and dropping to 290 by the end of the quarter. Active users peaked at 5K in late May before declining to 2.7K in June.
ЛЭТУАЛЬ: косметика, парфюмерия saw a gradual increase in downloads from 112 to 619 by the end of June. Active users also increased steadily, starting at 322 and reaching over 1.1K.
These insights, sourced from Sensor Tower, reveal the dynamic nature of the beauty retail app market in Denmark. For more detailed analytics, visit Sensor Tower's platform.
